I am part of a family firm with 5 lawyers in total. All marketing is done online, no billboards, buses, etc. I was wondering what the "average" marketing budget would be. The managing partner claims it would be on the high side, considering I am the top earner, bringing in slightly more than that "marketing budget" per year in fees.
top of page
To see this working, head to your live site.
6 Comments
Commenting on this post isn't available anymore. Contact the site owner for more info.
bottom of page
Okay, so the "top earner" situation is kinda wild to be handled so casually! Hmm. I think there's no average, especially when a lawyer is basically a mini-marketing machine themselves. Maybe reframe the discussion? Instead of "budget," suggest a percentage of firm revenue, something that scales proportionally. Because, seriously, if you stopped bringing in those fees, would the flappy bird of marketing budgets still be flying so high? It's a team sport, even if some players are scoring all the goals! Just my two cents (and likely worth less).