I keep making small tweaks to my website — changing button colors, rearranging banners — but nothing seems to make a big difference. I’m starting to think I’m just guessing. Someone told me that before doing A/B tests, it’s better to start with a professional CRO audit. Is that true? What’s the benefit of doing an audit first instead of just experimenting on my own?
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Absolutely! A CRO audit is definitely the way to go before endless A/B testing. It identifies usability issues & friction points you might miss. Think of it as prepping your team for the championship game in Retro Bowl – you need a solid strategy first! An audit provides data-backed insights and prioritizes changes for maximum impact.